'Creating and maintaining a corporate blog, or a blog of any sort for that matter, isn’t always the easiest of tasks and doesn’t come naturally to most people. There are a lot of considerations to take into account — theme, topics, audience, content, design, writers, multimedia, promotion, writing style, comment policies, and so on. Above and beyond all of that, you also need to consider the blog’s name and URL.
Although the act of creating blog posts can be quite simple, forethought and planning must first go into the creation of a corporate blog in order to keep the processes running smoothly, especially if multiple bloggers are involved...(more)'
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